Silicone-free shampoos that can prevent clogging of pores are becoming the new favorite of daily chemical companies. Comparing the ingredients of products without silicone oil and those with silicone oil, it is found that there is no special change in ingredients behind the doubling of the price. Industry experts also introduced that the price of silicone-free products has been upgraded with the help of concepts and formulas, and consumers are paying more for marketing gimmicks.
No silicone oil = high price?
The so-called silicone oil refers to the polydimethylsiloxane in the shampoo ingredient list. Nearly 90% of shampoos on the market contain silicone oil. Although silicone oil can make hair smooth, harmless silicone oil is insoluble in water and can block hair follicles and cause dandruff, itchiness, and oily hair, dry and damaged hair, and even hair loss. .
Silicone-free products are indeed a new concept in the shampoo industry. It is a new technology for removing silicone oil from shampoo ingredients. However, it is generally understood that silicone oil is a subtraction of ingredients, but why the price of the product has to double?
Silicone-free shampoos contain fewer ingredients than products containing silicone oil, but the new ingredients added are also common ingredients in other products. From the perspective of technical cost, there is almost no difference in the cost of products containing silicone oil and those without silicone oil.
Concept hype is greater than technological innovation
There is no obvious difference in composition and cost, but the price has to increase by at least 30%. What criteria do daily chemical companies use to price silicone-free products? Consumers are paying for the advantages of silicone-free oil? Daily chemical companies are formulating high-end product strategies with the help of the new concept of silicone-free oil, and consumers are buying just the concept. "At present, the shampoo and hair care market is facing a reform and innovation. As a technological innovation, silicone-free products have just broken this deadlock. At this time, more and more consumers are pursuing high-end products, which has also contributed to the use of some daily chemical products. Silicone-free products have embarked on the high-end route, and high prices are often equivalent to high-end in the market.
For some daily chemical companies’ high-priced positioning of silicone-free products, and some companies have no difference in price increases, Guangdong Ouquan cosmetics processing manufacturer said: In fact, at the cost level, silicone-free products and products containing silicone oil are almost the same. The reason Some are positioned high-end, and some maintain the original brand positioning, but different brands have chosen different marketing strategies.