Let me talk about Langsheng first. Langsheng can be known or recognized in some market segments. In fact, we have put a lot of effort into it.
First of all, we entered this differentiated market relatively early. We did market research and research and development of products in 13 and 14 years. From 13 and 14 to the present, there have been seven years and seven years of hard work. Only today’s gain is achieved, so I think that everything has a cause and effect. Of course, for today’s result, we have also abandoned the rapid growth in the conventional rubber field in the past few years and some of the scale. Therefore, everyone feels that Langsheng’s current life is a little better than some of its peers, or a little more confident. This is related to our previous efforts.
Second, what we are talking about is that it is actually more prudent to enter an unfamiliar field during a more difficult period. Because from product development, from process control to market development and market maintenance, it takes time to accumulate and needs to be explored.
The third is that we entered the market segment. At that time, a strategy was to predict the status of today, that is, the extension of upstream monomer factories to conventional and popular products, resulting in a relatively thin profit for ordinary rubber, or a relatively low profit in the raw rubber itself. When they are nervous, they give priority to meeting their own production and demand expansion, which will cause problems for the survival and development of the rubber compounding plant. At that time, we also anticipated this situation, so we went to the market segment, and in turn, since it is a segment market , Surely its scale is relatively small, maybe not as big as everyone thinks.
Fourth, the specialty rubber market is not in the Langsheng family. In fact, there are several other companies in the market, and there is competition. So I think as a company, it must first be based on one of its own advantages, what is the best and core, then the market for ordinary rubber is still very large, and it is not the upstream monomer factory that they can eat all of them. Yes, then how do we take the product through quality or through internal cost control, to make a positioning of customer segmentation, make it more refined, stronger and then bigger, this is what I want to say