In early 2026, the recruitment market in the foreign trade industry has shown a significant supply-demand imbalance. Many foreign trade enterprises are struggling with the "difficulty in recruiting people", while job seekers have higher requirements for salary, benefits and development space. The gap between the demands of both parties has led to a continuous increase in recruitment difficulty.
    Recently, several salesmen of a foreign trade company in Shenzhen resigned collectively. The core reason is that the weak market environment has led to the loss of customers and a sharp drop in commissions. The basic salary of four to five thousand yuan is difficult to support the living costs in first-tier cities. In addition, small enterprises lack welfare guarantees such as year-end bonuses, prompting employees to choose to resign early and return to their hometowns. However, some business owners still have cognitive biases, believing that there is an adequate supply of foreign trade salesmen who can be selected at will, but they ignore the real demands of high-quality talents - either they have started their own businesses with small costs, or they have clear requirements for salary and benefits. It is extremely difficult for enterprises to recruit experienced employees who meet their needs.
    There are multiple incentives behind this phenomenon. On the one hand, many business owners who started as salesmen overemphasize cost control and regard employees as profit-making tools. They not only "make empty promises" on salary and benefits, but also seize employees' customer resources and ignore their labor achievements. It is difficult to give reasonable returns to those with outstanding performance, resulting in the lack of employee sense of belonging. On the other hand, the slowdown in social mobility and the solidification of salary levels have made job seekers gradually lower their expectations. They maintain a rational view of gimmicks such as "high commissions for top salesmen" promoted by enterprises, and are well aware of the uneven distribution of industry resources, making it difficult for ordinary job seekers to replicate success.
    At present, foreign trade enterprises are trapped in the embarrassing situation of "being able to recruit people but not satisfied ones". Experienced salesmen pay more attention to salary transparency, welfare guarantees and development space when choosing positions. If enterprises do not change their management thinking and optimize the treatment system, it will be difficult to attract and retain core talents. In the context of increasingly fierce market competition, foreign trade enterprises need to face up to the supply-demand contradiction, balance costs and employee rights and interests, so as to solve the recruitment problem and achieve sustainable development. 

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