In the coating market that pursues texture upgrades, gloss control has become the core element of product competitiveness. From elegant and matte building walls to silky touch car interiors, the two core technologies of physical matting agents and chemical matting resins are providing customized solutions for different scenarios. Industry experts pointed out that with the rise of the compound strategy of "matting resin priming + matting agent fine-tuning", the texture improvement of high-end coatings has entered the era of precision. As a "classic solution" in the coating industry, physical matting agent uses inorganic powders and organic waxes as the core to achieve gloss control through physical dispersion. Among them, the synthetic silica series products have outstanding performance, and the fumed synthetic silica has both high transparency and extinction efficiency due to the 1400°C hydrogen and oxygen flame hydrolysis process, and models such as Evonik ACEMATT® TS100 have become the first choice for high-end scenarios. Precipitated silica occupies a cost-effective advantage with a grape string structure, while stearate, talc and other categories have their own emphasis on primer polishing and decorative paint specificity. Micronized wax products achieve double matting and hand feel, giving the coating a unique silky texture. Chemical matting resins stand out for their molecular-level stability and become the "quality choice" of high-end coatings. Through chemical modification techniques such as core-shell structure design, the resin naturally forms a uniform and rough surface when forming a film, without the need to add additional particles. The DSM URAKANE® series for nitro paints, allnex hydroxyacrylic resins commonly used in automotive refinish paints, and matte polyester for powder coatings are all precisely adapted to different systems, and their high transparency advantage can perfectly show the texture of the substrate. The key factors affecting the matting effect cover four dimensions: the particle size, pore structure and surface treatment of the matting agent directly determine the basic properties. The type of film former and PVC value of the coating system affect the distribution of matting agents. The film thickness, temperature and humidity conditions during construction, and the control of 1%-5% matting agent in the formula should all be coordinated and optimized. For the seven mainstream coating systems, the industry has formed a mature selection scheme: matting resin is preferred for automotive interiors to ensure the ultimate appearance, coil coatings are suitable for Grace's special matting agents, hydrophilic modified silica is preferred for water-based coatings, and high-purity silica is required for UV curing coatings to avoid curing interference. Industry insiders said that the cost advantage of physical matting agents and the quality assurance of chemical matting resins have formed a complementary pattern. Nowadays, the "composite strategy" has become the advanced direction of high-end coatings, which can not only establish a stable texture through matting resin, but also accurately fine-tune the gloss with the help of matting agents to meet diversified market demand. With the iteration of technology, the coating matting solution will become more accurate, providing core support for the upgrading of texture in various industries.