Recently, the new key environmental protection policy in the domestic coating industry has been officially implemented, clarifying the further tightening of VOCs (volatile organic compounds) emission limits, and promoting the industry to accelerate its transformation to green and low-carbon. The new policy requires that the VOCs content of solvent-based coatings should be reduced to less than 420g/L, and priority should be given to the use of low VOCs or VOCs-free products in key areas such as exterior walls and industrial protection. After the policy was implemented, the market pattern was rapidly adjusted. A leading company revealed that the proportion of its low-VOCs coating production capacity has increased to 65%, an increase of 20 percentage points over last year. Small and medium-sized enterprises are facing transformation pressure, and some enterprises are cooperating with scientific research institutions to transform production processes or focus on subdivisions to enhance product competitiveness. Industry analysts said that the new policy will accelerate the clearance of backward production capacity and promote the improvement of industry concentration. In the short term, the increase in raw material prices and investment in technological transformation may increase the cost of enterprises, but in the long run, it will force the industry to optimize the product structure. With the growth of demand in green buildings, new energy vehicles and other fields, the market size of environmental protection coatings is expected to exceed 80 billion yuan within the year, injecting impetus into the high-quality development of the industry.